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2026.03.15 · 08:00 UTC

[TEST] Friend-Shoring and the New Trade Geometry

Post-globalization doesn't mean de-globalization — it means re-globalization along trust lines, with profound implications for digital product strategy.

Why you should care: If your product serves international markets, the geopolitical ground is shifting beneath your supply chain and your user base simultaneously.
ECONOMICSGEOPOLITICS
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~22 MIN READ

Executive Summary

The era of frictionless globalization is over. In its place, a new trade geometry is emerging organized around political alliance rather than pure economic efficiency.

[1] What is Friend-Shoring?

Friend-shoring refers to the strategic realignment of supply chains to prioritize trade with allied nations over lowest-cost producers.

[2] Digital Implications

  • Data sovereignty: Where user data can be stored and processed
  • Payment rails: Which financial infrastructure is accessible
  • Content moderation: Diverging regulatory frameworks

References

[1] Yellen, J. (2025). "Friend-Shoring: Trade Policy for a Fractured World." Brookings Papers on Economic Activity.

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